Client: Sretsis
Role: Press & Sales
Sales Inquiries: Paul Maloney Fashion Agency, paul@paulmaloney.com.au
Site: Sretsis.com
Facebook: Visit
Sretsis: “sisters spelt backwards, how everything started.” Sretsis is a fusion of three siblings’ love of fashion; Kly – the marketing brain, Pim – the clothing designer and Matina – the driving force behind the accompanying accessories line ‘Matina Amanita’. The seed was planted for the brands conception when as a child Pim would dress siblings Kly and Matina in her own creations. In 2002, whilst a junior at the prestigious Parsons School of Design in New York, Pim Sukhahuta quickly became noticed for her feminine yet quirky designs. Using whimsical prints on delicate fabrics and reinventing classics, Pim established what has now become standard as a part of Sretsis’ mischievous signature collections.
Sretsis’ fanciful trademark prints and unique shapes are far from conventional. “We don’t believe in locking up clothes only for special occasions,” believes Pim, “we want girls to experience the regular joy of dressing up.” Sretsis now sits alongside some of the top designers in the world with stockists in Bangkok, Hong Kong, Los Angeles, New York and Australia. The label has been featured in some of the most respected international fashion bibles such as US Harpers Bazaar, Sportswear International and Elle magazine as well as leading publications in Australia including Vogue, Madison and Grazia. With an established celebrity following, fans of the label include Rachel Bilson, Whitney Port, Pia Miranda, Kirsten Dunst, Zoey Dechannel and Eva Mendez.